I get asked a lot why Apple’s customers
are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.
It’s because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it].
And you think, “Wow, someone over there at
Apple actually thought of this!” And then three months later you try to do something you hadn’t tried before, and it works, and you think “Hey, they thought of that, too.” And
then six months later it happens again. There’s almost no product in the world that you have that experience with, but you have it with a Mac.
And you have it with an iPod.

Classification reflects social and cultural organization
Information Architect must understand this context
We can change how people think via classification and labeling

Average Search 2.5 words
평균 검색 단어 2.5단어
30% of searches are 1 word searches
그 가운데 30%는 단 한 단어로만 검색
Another third at 2 word searches– often single concept search “New York”
2단어를 이용한 검색 쿼리의 1/3은 “New York”와 같이 실제로 하나의 의미를 내포하는 경우가 많음.
This trend is not changing
이러한 검색 습관 자체가 바뀌지 않음

Aifia.org
Eleganthack.com
IAslash.org
IAwiki.net

The Future of Information Architecture by Christina Wodtke
download it here!
information from solitude.dk & digital web magazine