hologram in action

2008 s/s Diesel Liquid Space Holographic Fashion Show via messaget.com

summery for this fashion show is as below

Diesel recently held a fashion show in Florence that featured 3D holographic sea creatures accompanying the fashion designs. The art is amazing and very fluid, like creatures from the deep sea or another world. While regular human models paced up and down the runway, a host of polyp-like CGI characters appeared in mid-air to interact with them within an underwater landscape. And in a unique twist, these animated holograms were entirely viewable from both sides of the stage.

Diesel’s Creative Team (under the direction of Wilbert Das) based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations – and Danish multi-media production agency, Vizoo, who provided the innovative technology for the show, which they had created themselves. Neither studio, say Diesel, had previously worked on anything like this before.

The core technology, 3-dimensional projection is developed by Vizoo. This video will be more helpful for your understanding of this technology. The fashion show vid does not seem to be processed in real-time rendering. The harmony between the models and the hologram has time-differences. Think about the SF comic book is published about 20 years ago. The imaginary thing in the comix became visible. The projected hologram in arena is not only for Lynn Minmay.

ref www.fashvids.com
see also, 4dart.com, technology with play, play with technology. whatever.
and Kate Moss Hologram in Alexander McQueen fashion show